Shopping malls gained stature in many corners of America by evolving into mini-cities, places where senior citizens took exercise walks and Girl Scout troops sold cookies. Some malls leased space to Post Offices and libraries. On Halloween, the mall became a place to trick-or-treat and come Christmas time, it was where Santa Claus spent the day accepting wish lists.
In short, the most successful malls usurped the role of Main Street as the commercial and even cultural center of the communities they served. Now, however, many shoppers want Main Street back.
Outdoor town center concepts, featuring brick sidewalks, streetlights and even public clocks evoking the Main Street of yore, are climbing to a degree that many owners of enclosed malls are considering dramatic makeovers, some including plans to tear off the roof of, or “de-mall” enclosed shopping centers.
This only highlights the economic importance that our Main Streets have in our local communities.
